Friz is an AI-powered Social Media Manager tailored for direct-to-consumer brands, offering comprehensive tools to streamline social media content creation and advertising. Its key functionalities include:

1. **AI Brainstorming**: Generates relevant ideas for social media posts on platforms like Instagram and Facebook.
2. **Post Generation**: Automates the creation of post concepts, captions, and visuals that align with brand guidelines.
3. **Scheduling**: Helps plan and organize the posting schedule for social media content.
4. **Analytics**: Consolidates analytics for posts in one place to support informed decision-making.
5. **Ad Campaigns**: Facilitates the planning, execution, and monitoring of advertising campaigns within the same platform.

Friz offers a subscription model with both monthly and annual options. The basic plan can be enhanced with add-ons for features such as additional user seats, advanced analytics, advertising capabilities, and access to a dedicated social media consultant. Users can start with a 7-day free trial to explore the platform. Friz is designed to save time, boost engagement, and enhance the effectiveness of social media marketing efforts for brands.