Brand24 is an AI-powered social listening tool that allows users to monitor and analyze online mentions of their brand across various platforms, including social media, news sites, blogs, videos, forums, podcasts, and reviews. It offers valuable insights into brand reputation, customer sentiment, and market trends by assessing the reach and engagement of online conversations. Businesses use Brand24 to safeguard their brand image, gauge brand awareness, track marketing campaigns, uncover customer insights, and stay competitive. This tool is especially beneficial for marketers, PR professionals, and agencies needing to make data-driven decisions and report on their performance.