Direqt is an AI-driven chatbot platform tailored for publishers aiming to interact with their audience through personalized, interactive conversations directly on their websites. This platform allows publishers to educate their chatbots using their own content and seamlessly integrate them into any part of their site. This approach aims to boost on-site engagement, generate additional revenue through advertisements or subscriptions, and foster stronger user interaction and loyalty. By transforming passive content consumption into dynamic conversations, Direqt offers publishers a unique method to engage their audience actively, distinguish their brand, and utilize chatbots effectively to achieve their business goals.